Propeller helps retailers enhance physical spaces and improve customer experiences. We use physical sensors and applied data science to merge online and offline commerce and create unified shopping experiences that understand customer intent and improve conversion.
Yet, retailers know far more about a customer from 1-minute of online browsing than from an hour in-store.
We create intuitive digital products that become brand extensions. They are smart products that build the foundation for the connected systems that customers and managers interact with on a daily basis.
In-store shopping experiences have not truly changed in over a century. Physical stores must become conduits between the shoppers and brands, engaging customers uniquely and providing valuable insights to retailers.
More than 65% of retailers have already implemented IoT, with another 25% planning to deploy a system within the year². Yet, sensors are just one part of the story. True connectivity requires detailed strategies to make the best use of physical space and digital interaction.
When used strategically, data creates a powerful picture of your customer - online and offline. With better data, retailers can determine intent and act on KPIs, like increasing conversion, increasing cart size, reducing abandon, and personalizing experiences.
Propeller partners with Old Navy to prototype its innovation lab projects in the Mission Bay Store. Our products aim to improve customer engagement and optimize in-store conversion.
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